Unlocking creative possibilities to build brand legacy.

CPMG

Name: SANDBOX
Address: One Sampsons Yard, Halifax Place, Nottingham, NG1 1QN, UK
Telephone: +44 (0)115 941 1169
Price range: $

Going global

Strategic branding for worldwide reach

The delivery

Brand creation

Creative direction

UI/UX design

Web development

How do you support an award-winning firm of architects as they expand their global footprint? You build a brand that can stand tall on the international stage.

An example of the posters designed for the CPMG rebrand, featuring a woman with the key message 'Let's create something remarkable' overlaid on at the bottom left hand of the asset.

This asset highlights the design process behind one of the rebrand icons, transforming a detailed image of a building arch into a simplified line drawing of the arch.

Our journey began by looking at CPMG’s competitors, and then taking the time to understand the wants and needs of the target client. The creation of audience personas, both in the public and private sectors, formed the bedrock of our strategy. A strategy based around three key pillars. Creativity. Quality. Functionality. All three would play a key role in helping CPMG’s brand achieve its end goal – attracting prestigious clients from around the world.

A text asset featuring the CPMG motto 'Let's create something remarkable. responsible. real.'

A selection of posters we created for CPMG. They showcase their expertise in architecture: empathic design focus, iconic building imagery, and a smiling professional representing collaboration.

The exterior of the CPMG office building and car park, featuring an overlay of the four newly introduced icons from the rebrand.

The fresh identity, not to mention the new website, has allowed CPMG to expand its global reach and sparked a renewed sense of excitement and optimism within their team.