How do you support an award-winning firm of architects as they expand their global footprint? You build a brand that can stand tall on the international stage. 

Our journey began by looking at CPMG’s competitors, and then taking the time to understand the wants and needs of the target client. The creation of audience personas, both in the public and private sectors, formed the bedrock of our strategy. A strategy based around three key pillars. Creativity. Quality. Functionality. All three would play a key role in helping CPMG’s brand achieve its end goal – attracting prestigious clients from around the world.

The fresh identity, not to mention the new website, has allowed CPMG to expand its global reach and sparked a renewed sense of excitement and optimism within their team.