How do you highlight a unique service from one of the UK’s largest construction companies and make people take notice? You tell them a story…

Willmott Dixon wanted to raise awareness of their ‘Development Solutions’ service and needed to communicate its benefits to their target audience – developers and landowners. Effective marketing is all about creating connections and sparking emotions. So we focused on crafting a narrative that resonated by emphasising the real impact on end-users – the people and communities shaped by Willmott Dixon’s work.

The campaign used a video, brochure, email and social media to highlight Willmott Dixon Development Solutions’ value and commitment to community wellbeing, boosting brand visibility and engaging the target audience.