Unlocking creative possibilities to build brand legacy.

The Skinny Food Co

What’s the skinny?

Fuelling ambition

The delivery

Brand creation

Digital strategy

UI/UX design

Web development

How do you help The Skinny Food Co bulk up their business? By building them a website that meets high demand while supporting some seriously ambitious growth. 

No one wants to use an unintuitive website, but that was the problem facing Skinny’s customers. Our first step was to streamline the site layout, helping browsers find what they were looking for more quickly – whether it was combing categories, searching for specific products, or filtering by dietary needs. Then it was time to start actively driving more sales through product recommendations, customer reviews, and a checkout process that was simple and fast. Behind the scenes, we built a robust back-end system that could handle high traffic, manage inventory, and process orders with ease – even during peak times. 

The Skinny Food Co saw an immediate impact – increased site traffic, higher conversion rates, more repeat customers. Now, with a platform built for scalability, their growth could match their ambition. 

Impact

20 SKU* sold on the website every minute 

*Stock Keeping Unit (SKU) is a unique identifier for each product that makes it easier to track inventory.

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