How do you help ‘the best bridal boutique in the UK’ expand their digital footprint and grow their business? By creating a website that brings the joy and excitement of their in-store experience to the online space. 

Dotty Bridal are famous for delivering an exceptionally curated in-store experience, and it was our job to deliver a website capable of mirroring this. In our initial discovery session, Dotty highlighted the stress many brides face when searching for the perfect dress. So we focused on making the entire online journey as easy and enjoyable as possible. And all the while putting the bride, and her dress, at the centre of the story.

The result? A website almost as stunning as the future brides who would go on to use it. Dotty’s digital dress-finding experience was transformed. And they continued demonstrating why they were voted ‘best bridal boutique in the UK.’