Unlocking creative possibilities to build brand legacy.

Raleigh

Back to the future

Making noise with motion

The delivery

Marketing strategy

Campaign creative(s)

Social content

Social media management

Two people riding Raleigh bikes through a dark pathway with graffiti on the walls.

Time to put the burners on, and for one of the biggest names in the BMX business – Raleigh. The challenge? Relaunch an old classic, retro style.

The social media collateral created for the Raleigh relaunch marketing campaign.
A close-up of two gold Raleigh bikes.

The handle bars of a Raleigh bike.

Raleigh is synonymous with iconic bikes, celebrated for its rich heritage and classic designs. To rekindle interest in their retro BMX bike, the Super Burner, a dynamic image and video campaign was launched. It focused on movement, fluidity and style, showcasing the Super Burner’s legendary status in the BMX community. With striking visuals and engaging motion graphics, the campaign aimed to connect with both longtime fans and new riders.

A carrousel created for the Raleigh marketing campaign, featuring the campaign line 'still playin' out'.
An example of an Instagram asset created as part of the Raleigh relaunch campaign, featuring two men on the BMXs.
An example of the Instagram assets we created for the Raleigh marketing campaign, featuring a close up of two gold bikes.

Thanks to careful planning and creative execution, the campaign led to a significant increase in web traffic. The Super Burner’s legacy was celebrated. And Raleigh was reaffirmed as a key player in the BMX market.

Three posters created to relaunch the Raleigh brand, reintroducing an old classic, retro style.
A blue, straight arrow icon.

Impact

70% increase in web traffic

“We’re so impressed with the attention to detail and quality of work.”

Head of Marketing

hello@sandbox-studios.co.uk+44 (0)115 941 1169

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