Time to put the burners on, and for one of the biggest names in the BMX business – Raleigh. The challenge? Relaunch an old classic, retro style.

Raleigh is synonymous with iconic bikes, celebrated for its rich heritage and classic designs. To rekindle interest in their retro BMX bike, the Super Burner, a dynamic image and video campaign was launched. It focused on movement, fluidity and style, showcasing the Super Burner’s legendary status in the BMX community. With striking visuals and engaging motion graphics, the campaign aimed to connect with both longtime fans and new riders.

Thanks to careful planning and creative execution, the campaign led to a significant increase in web traffic. The Super Burner’s legacy was celebrated. And Raleigh was reaffirmed as a key player in the BMX market.