Unlocking creative possibilities to build brand legacy.

British Gas

Powering customer loyalty

Building trust through personalised communications

The delivery

Marketing strategy

Campaign creative(s)

Social content

People have always switched energy suppliers. So how do you get them to choose you over everyone else? By switching the focus from the provider to the customer.

Over the years, we’ve helped British Gas achieve their business goals through targeted marketing campaigns, always keeping the customer at the forefront. We’ve reduced switch rates and increased leads by analysing consumer behaviour and crafting personalised communications. We’ve also generated new leads with creative campaigns and gathered insights from customers to improve service and boost satisfaction. 

Our partnership has gone from strength to strength, with British Gas remaining the leading and most trusted provider in consumer energy – just as they continue to put their customers first.

A British Gas branded letter. It has a picture of a car driving down the roach with the slogan 'don't let winter win' in the top left hand corner.
A person holds a tablet displaying a British Gas brochure with the headline, "Don't let winter win." The screen shows a British Gas van driving through a stormy landscape. The brochure reassures customers of reliable assistance, even if unexpected breakdowns occur.

A British Gas engineer stands in a stormy parking lot, gazing up at a dramatic, cloud-filled sky. The engineer wears a branded uniform, ready to provide reliable service amidst the storm.
Here’s a branded asset we created for British Gas: a tablet-friendly brochure home page featuring the message, 'Your Trusted Business Energy Partner' over their iconic blue background.
A blue, straight arrow icon.

Impact

1.4% response rate (industry average, 0.2%) and 5 in-bound leads generated in day one

Customer satisfaction campaign

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