Unlocking creative possibilities to build brand legacy.
British Gas
Powering customer loyalty
Building trust through personalised communications
The delivery
Marketing strategy
Campaign creative(s)
Social content
People have always switched energy suppliers. So how do you get them to choose you over everyone else? By switching the focus from the provider to the customer.
Over the years, we’ve helped British Gas achieve their business goals through targeted marketing campaigns, always keeping the customer at the forefront. We’ve reduced switch rates and increased leads by analysing consumer behaviour and crafting personalised communications. We’ve also generated new leads with creative campaigns and gathered insights from customers to improve service and boost satisfaction.
Our partnership has gone from strength to strength, with British Gas remaining the leading and most trusted provider in consumer energy – just as they continue to put their customers first.
Impact
1.4% response rate (industry average, 0.2%) and 5 in-bound leads generated in day one
Customer satisfaction campaign