When Core Highways first came to us, they were five separate business under the ‘Core Highways Group.’ Their goal? To unite under one brand, creating a stronger presence across England and Wales while setting the stage for future growth.

Bringing these businesses together meant understanding the needs of multiple audiences – both internal and external. The brand, website and marketing materials all had to resonate with different stakeholders, from customers to employees. A clear internal communications strategy helped introduce the new brand to staff, while a targeted brand-launch strategy ensured a strong debut in the market. 

The result? A unified brand, repositioned in its market place. A website that put Core Highways on the map. And a business ready to grow.