Rubbermaid wanted to increase market share for its hand hygiene products and dispensers. Our approach? Highlight the innovation and ease of use that set these products apart.

Through a strategic targeted campaign that included tone of voice creation, audience personas and paragraph logic, we focused on the benefits of quality and durability of their hygiene stations and dispensers, demonstrating cost value and enhancing workplace safety and cleanliness. 

The result? A measurable market share increase that put these products at the forefront of the commercial cleaning sector.