Unlocking creative possibilities to build brand legacy.
ISG
Rehabilitation through construction
Women’s Prison Estate Transformation Programme Contract Value: £150 million Tender Authority: Ministry of Justice
The delivery
Branding concept and creative themes
Artwork and bespoke graphics
Impact
“Your design approach has been beyond my aspirations. The branding and specialist graphics are so in tune with our strategic response and tone for this must-win MOJ bid!”
Pre-construction Lead, Justice Sector, ISG
Bid Summary
While ISG was already a well-established partner to MoJ, this fiercely competitive bid required a different approach that specifically embraced the MOJ’s objective to promote female rehabilitation – “making sure female offenders can get their lives back on track.”
Impact
“We nailed the quality submission, and we couldn’t have done so well without your exceptional support.”
Pre-construction Lead, Justice Sector, ISG
