So, why isn't everyone applying this all day, every day?

While 90% of large businesses adopt, understand and reap the rewards of strategic thinking, only 30-40% of SMEs follow suit.

It’s been proven that the more successful a business, the more importance they put in strategic thinking. So, whether you fully understand it or not, have no doubt that it can be a game changer for your business.

It’s time we shed light on the significance of what strategic thinking is and what it can do for your business.

Where every decision shapes the path of a business’s success, this potent tool, often overlooked and misunderstood, yet indispensable, needs to be better understood. We’re not here to talk you into using it, we’re here to bring it to the forefront so you ask yourself why you’re not using it. Or if you are, then Bravo! give yourself a pat on the back for being one step ahead.

It’s not just a process; it's a mindset, a way of perceiving and approaching challenges and opportunities. Using strategic thinking in marketing serves as the foundation to build robust campaigns and enduring brands from. It’s where innovation meets intentionality, where every move is calculated, every action purposeful, every decision measured. This in turn increases brand awareness, trust and sales.

In your marketing activations it’s way more than just crafting a strapline or eye-catching visual (though those are important too). It's about delving deep into the heart of your business – understanding its strengths, weaknesses, opportunities, and threats. It's about deciphering the ever-evolving landscape of your customers, understanding your target audiences, their needs, and their preferences, behaviours and market trends. Anticipating where they’ll be looking, what they want to hear and how they want it delivered to them. If you want to catch their attention, then put yourself in their world and think strategically.