With our teams being hurled into remote working, a complicated process of building connections began. In this forced isolation, finding common ground became not just a necessity but a lifeline. At times, it felt like we were speaking different languages, grappling to convey ideas and strategies through screens. Yet, in this struggle, seeds of resilience were sown, and a common language emerged — one rooted in flexibility and shared determination.

The Catalyst for Change

The synergy that then developed between our teams led to success and growth, and as the digital landscape continues to evolve, so must we. Our choice to put both business names together was our way to keep recognition. This was a good decision, yet we knew it wasn’t a long-term solution. The amalgamation of the two names, although a nod to our heritage, would need to change in time. It wasn't memorable, it was too long, and it became a tongue-twister for some. This struck a chord, especially as it contradicted simplicity and clarity, our tested principles of effective marketing.

And so, as we reveal our decision to change our name, it's important to acknowledge the journey that led us here. Our evolution may have had hurdles along the way, but they all played a part in shaping the agency we are today. We're now ready, and thrilled to share a significant milestone in our journey — a new name and redefined brand that demonstrates our growth through collaboration, innovation and playful creativity .

In the ever-shifting landscape of marketing, adaptability is key. Our new name signifies our commitment to authenticity and growth. This decision is not about leaving behind the past, but about evolving, and embracing the opportunities that change brings.

Why the Name Change

Changing our name is not just a rebrand, it's a strategic move to align our identity with our commitment to creating an open environment for learning, experimentation and excellence.

The decision to change our name is a testament to the powerful collaboration that defines us — a coming together that has shaped our present and will guide our future.

Understanding our clients is at the core of what we do and our name change is a deliberate reflection of us as an agency and the support we bring.

It's about embracing simplicity, problem solving, creating memorability, and ensuring our brand shows clarity and understanding in the dynamic world of creative, digital marketing and tender consultancy. This change is a confirmation of our dedication to practicing what we preach, with a name that portrays our essence and resonates effortlessly with our clients and partners.

Through extensive research and feedback, we've carefully chosen a name that reflects our commitment to creativity, exploration and curiosity and we can’t wait to share it with you on 2nd February.